How to Calculate the Success of a Direct Mail Campaign
The first thing you need to determine? The close rate needed to break even.
View ArticleHow to Avoid Mailing to a Disaster Area
Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
View ArticleHow to Successfully Track the Results of Your Mail Campaign
Increase your mailing response rate by tracking and taking a serious look at your results.
View Article15 Unorthodox Ways to Get Your Foot In the Door
From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.
View ArticleGoing Green With Direct Mail
Learn how to be environmentally conscious with your direct mail marketing.
View ArticleThe Modern Marketing Strategy Every Business Should Start Using Today
Reach your prospects effectively with this innovative marketing strategy.
View Article10 Offline Marketing Strategies That Still Work Today
Check out these classics with staying power.
View Article5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows
Trade shows are an important component of B2B marketing because they fit almost every budget.
View ArticleWhy You Shouldn't Worry About Branding Until You Make 6 Figures
If you're not already bringing in major sales, you need to spend your money on this first.
View ArticleNeed to Get People Paying Attention to Your Brand? Hold a Contest.
But follow some simple strategies to make sure it hits your target audience and multiplies the number of leads.
View ArticleThe 3 Types of Freedom Affluent Shoppers Are Craving
By tapping into a rich person's need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how.
View ArticleEmails Are Back...But Where Did They Go?
You might think email is so 2000s, but more businesses are utilizing it over social media.
View ArticleMillennials Aren't Always About the Digital Experience. That's Good News for...
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.
View ArticleDirect Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z
Here are some industry-tested tips on how to target each generation with direct mail to help you maximize results.
View ArticleHere's an Ad that Sucks. Here's How to Fix It.
To show you the power of good advertising, I'm taking one real ad and fixing it up. Behold the power of direct-response strategies!
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